SEO Internet Marketing Fundamentals Course (SkillsFuture Credit Eligible)


Do you own a website, or looking to build one?

If you do, this is an ESSENTIAL course that will help you understand what is SEO all about, and what is needed for your website to rank on Google Search Engines.

One of the key things we ensure at all our public course runs is to keep our classes small, to a max. of 8 pax per class.

You can also expect 80% of the course curriculum to involve hands-on activities.

So you might ask, what you will take away from this hands-on workshop?

In summary, here's what you will learn:
• Discover 15 ways you improve your website's SEO ranking
• Identify a SEO-friendly web structure every website needs!
• How can you convert a WEBSITE TRAFFIC to a LEAD?
• SEO Keyword Strategy, Google Keyword Planner, Google Trends and Google Search Console
• Introduction to Google Analytics & How Google Analytics helps you in SEO
• Why do you need a landing page when you have a website?
• How can you build landing pages for FREE and use it effectively to generate LEADS for your business?

New & Additional Bonus Content:
• Google Search Console
• Google Maps Optimization

Build the foundation for your 24/7 sales person (aka website) for greater results of a SUCCESSFUL SEO STRATEGY!

By the end of the workshop, participants will be able to take at least 10 immediate steps and improve their website's SEO ranking on Google.

Participants will also be able to speak the SEO and SEM language to the Web Agency and Developer managing their company website's SEO & SEM efforts!

3 Quick & Actionable Tips to improve your website's SEO from Charmaine, Founder of Sky Digital Agency:



1. Introduction to UNLEASHING the POWER of Internet Marketing via:
• Key Principles for an SEO Friendly Website
• Page Titles, Meta Keywords, Meta Tags
• How does Google Rank Websites & Why SEARCH traffic is important

2. Fundamentals to Internet Marketing
• What is Internet Marketing?
• What is SEO?
• What is SEM?
• Learn about a typical CUSTOMER/BUYER JOURNEY on the internet
• How can you help your potential customer purchase with you?
• Map your CUSTOMER/BUYER JOURNEY with your business

3. Guide to Internet Marketing for Websites
• 10 strategies to being more SEARCHABLE online
• Top 5 Fundamentals to Internet Marketing
• How long will it take for Google to rank my website?
• Introcuction to Sitemap and Google Search Console

4. Google Keyword Planner: What is it? How to use it?
• Personal or Company Gmail Account is required to access this
• Whether you’re exploring SEO or SEM, Google Keyword Planner helps you understand the demand of each keyword, and prioritise the keywords you would like to target and include in your content.

5. Introduction to Google Analytics Basics
• How to create FREE Google Analytics account with GMAIL
• Statistics to look out for in Google Analytics for SEO purposes
• Introduction to Google Trends
• Introduction to Google Search Console

6. How can you get more CONVERSIONS on your website?
• How can i convert my website traffic into leads?
• What are pop-ups and how can we use them effectively?
• Case Study of pop-ups for ideas
• Brainstorm and create a FREE pop-up for your website

7(a) Create a landing page to collect more leads from your Social Media Ad Campaigns
• What are Landing Pages?
• Why do you need a Landing Page when you have a Website?
• How to build and use Landing Pages fo FREE and effectively for your business

7(b) Creating a Landing Page for your Business: Hands-on activity
• Step by Step Landing Page Creation with Trainer Demo on MailerLite/MailChimp
• Brainstorm about your Landing Page: Consultation with Trainer
• Create your very own Landing Page: Hands-on Activity

7(c) Final Q&A with Trainer

This workshop is perfect for:

• Small business owners experiencing information overload when it comes to SEO marketing
• Sales & Marketing professionals who would like to grow their searchability on major search engines like Google
• Startups who would like their business to stand out online with an SEO Strategy
• Individuals interested to learn about SEO and ways to apply them unto any business website
• Anyone who wants to learn about SEO and its fundamentals for work or personal growth

Small Class Training: Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible)

Course code on SkillsFuture Directory: CRS-N-0041548

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

As seats are limited due to small class size, we recommend for participants to register early.

This workshop is SkillsFuture Credit Eligible.

Who can apply? - Singaporeans aged 25 years and above.

This workshop is SkillsFuture Credit Eligible. As of Jan 2016, every Singaporean (25 years old and above) has $500 SkillsFuture Credits. No cash is required, if you have sufficient SkillsFuture Credits,

Course Fee: $360/pax (SkillsFuture Credit Eligible)

Course code on SkillsFuture Directory: CRS-N-0041548

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

Email us at skillsfuture@skycrm.asia for payment instructions to pay us directly with your SkillsFuture Credits.

About the Trainer
Charmaine is the Creative Director of Sky Digital Agency and The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO) & Email Marketing, and other key digital marketing topics. Till date, she has conducted more than 1,500 hours training.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

More SkillsFuture Credit Eligible Courses under Sky Digital Agency
✓ Social Media Marketing Bootcamp (Advanced 1-day Course) - * New Course *
✓ Personal Branding with IGTV and Instagram Videos - * New Course *
✓ Facebook Marketing MasterClass and Chatbots (1.5 days) - * New Course *
✓ Digital Marketing Strategy & Sales Funnels for Beginners - * Updated Curriculum *
✓ Winning with an Integrated Content Marketing Strategy - * Updated Curriculum *
✓ Master MailChimp Email Marketing - * Updated Curriculum *
LinkedIn Marketing with SlideShares (2 days) - New Course, Coming Soon
✓ SEO Internet Marketing Fundamentals - * Updated Curriculum *

Enquire with us at workshops@skycrm.asia

Connect with us on:
Facebook | Instagram | YouTube | Website

Some Facebook reviews left by our past participants:

You can also read even more testimonials on our workshops on our Facebook Page Reviews


1. Who can i contact should i have questions?
You may e-mail us at workshops@skycrm.asia

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than 3 working days before the event.

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580

Nearest MRT: Raffles Place, take exit "i". Rain proof location from Raffles Place MRT.
The building 6 Raffles Quay is just beside Ascott at Raffles Place.

Our office is also 3 min walk from Downtown Line Exit A, just after Hong Leong Building.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia on your requirements, and we will be in touch with you within 2 working days.

Fri Jun 7, 2019
10:00 AM - 6:00 PM SGT
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6 Raffles Quay, #15-00, Singapore 048580
1-day Course SOLD OUT $388.00
Venue Address
6 Raffles Quay, #15-00, Singapore 048580 Singapore
Grow your business with Digital Marketing!